18" x 24" Double-Sided Color / 130# Uncoated Matte Paper Stock / Just 200 Available
Online pre-sales will be available for local pick-up only during the film festival at our pop-up store. Please bring a copy of your email receipt. The store is open to the public and can also provide Ticketing Help.
The Filling Station Microbrewery Depot Building Pop-Up Store
642 Railroad Place, Traverse City MI 49686
Open 10 am to 4:00 pm daily Thursday April 30 to Sunday May 3, 2026
In keeping with the spirit of the flagship Fresh Coast Film Festival in Marquette – which commissions a different Midwest visual artist each year to create unique designs celebrating the outdoor lifestyle, water-rich environment, and resilient spirit of the Great Lakes – FCFF/tc is unveiling the 2026 design from Michigan-born artist Geoffrey Holstad.
By introducing the inaugural spring festival, Holstad celebrates the emergence from winter hibernation with a playful, throwback aesthetic highlighting beloved northern Michigan iconography in waves, sunshine, paddles, the Manitou Islands, and Petoskey stones in vibrant hues of blue.
Inspired by adventure brochures, and nature guides, Holstad’s Limited-Edition Art Print features a bold collage style on the front and an illustrated guide to various birds of the Boardman watershed on the back.
Holstad is a Michigan-born art director, designer, lake surfer, and trail runner who currently lives most of the year in the small, mystic mountain town of Ojai, California. He has worked for over a decade as a Senior Art Director on product at Patagonia, focusing primarily on Trail Running, Mountain Bike, and Kids products. At Patagonia and in his off-hours, Holstad has collaborated with dozens of grassroots environmental organizations on creative strategy-building, many based in his heart’s home of the Great Lakes. Prior to working at Patagonia, he founded and directed Cabin-Time (501c3), a roaming creative residency to remote places.
Holstad and his wife Sarah Darnell (a fellow Michigan-born Patagonia designer) return often to visit their Leelanau County cabin with their two daughters. They are inspired to be part of thoughtfully preserving Leelanau’s natural landscapes, and to be working and playing in Michigan at the confluence of art, sport, and environmental action.
Poster Signing Available at the free Artist Panel “A Convo with Geoffrey Holstad”
4:30pm on Saturday May 2, 2026 at The Alluvion
18" x 24" Double-Sided Color / 130# Uncoated Matte Paper Stock / Just 200 Available
Online pre-sales will be available for local pick-up only during the film festival at our pop-up store. Please bring a copy of your email receipt. The store is open to the public and can also provide Ticketing Help.
The Filling Station Microbrewery Depot Building Pop-Up Store
642 Railroad Place, Traverse City MI 49686
Open 10 am to 4:00 pm daily Thursday April 30 to Sunday May 3, 2026
In keeping with the spirit of the flagship Fresh Coast Film Festival in Marquette – which commissions a different Midwest visual artist each year to create unique designs celebrating the outdoor lifestyle, water-rich environment, and resilient spirit of the Great Lakes – FCFF/tc is unveiling the 2026 design from Michigan-born artist Geoffrey Holstad.
By introducing the inaugural spring festival, Holstad celebrates the emergence from winter hibernation with a playful, throwback aesthetic highlighting beloved northern Michigan iconography in waves, sunshine, paddles, the Manitou Islands, and Petoskey stones in vibrant hues of blue.
Inspired by adventure brochures, and nature guides, Holstad’s Limited-Edition Art Print features a bold collage style on the front and an illustrated guide to various birds of the Boardman watershed on the back.
Holstad is a Michigan-born art director, designer, lake surfer, and trail runner who currently lives most of the year in the small, mystic mountain town of Ojai, California. He has worked for over a decade as a Senior Art Director on product at Patagonia, focusing primarily on Trail Running, Mountain Bike, and Kids products. At Patagonia and in his off-hours, Holstad has collaborated with dozens of grassroots environmental organizations on creative strategy-building, many based in his heart’s home of the Great Lakes. Prior to working at Patagonia, he founded and directed Cabin-Time (501c3), a roaming creative residency to remote places.
Holstad and his wife Sarah Darnell (a fellow Michigan-born Patagonia designer) return often to visit their Leelanau County cabin with their two daughters. They are inspired to be part of thoughtfully preserving Leelanau’s natural landscapes, and to be working and playing in Michigan at the confluence of art, sport, and environmental action.
Poster Signing Available at the free Artist Panel “A Convo with Geoffrey Holstad”
4:30pm on Saturday May 2, 2026 at The Alluvion
Image 1 of 5
Image 2 of 5
Image 3 of 5
Image 4 of 5
Image 5 of 5